It was an accident really. We were throwing a “Jewchella” party for a friend who happened to be joining the tribe. The schmeer was good, but the shirts? A hit. The next thing we knew, Unkosher Market was born. Imagine the look on our parents' faces when we told them we were getting into the schmatta business. But then again, we were used to Jewish guilt.
Our shirts are made in Los Angeles with 100% chutzpah. Deal with it.